SHEHAN

Shehan helped Daraz, South Asia's largest e-commerce marketplace & subsidiary of the Alibaba Group, introduce major global shopping events like Black Friday and 11.11 to Sri Lanka. These events have since become staples in the annual campaign calendars of numerous brands across the country.

Shehan also led Daraz to become the #1 social media brand in Sri Lanka, two years consecutively, as recognized by APIDM in their Digital Outlook Report 2020 & 2021. Additionally, Shehan drove the viral success of Daraz’s TikTok with the creation and strategic rollout of Dazmond, aka the 'Daraz Guy'. Shehan flooded Sri Lankan TikTok ‘For You Pages’ with a face that has since become a household name. This marked the first time, in Sri Lanka, a human face represented a brand on TikTok—a trend that continues to inspire and be adopted by many others.

Shehan also played a key role in inflating the influencer landscape in Sri Lanka, spending over 2M LKR on a single campaign, working with 100+ influencers, and providing a platform to monetize social media content for many of the well-known faces you see today, including Sachini Nipunsala, Tesarah, and Eric H.

Shehan was solely responsible for driving Vault's marketing strategy from the ground up. He ran all of Vault's marketing efforts from performance & content, to website CRO & production, as a one man show. His most notable achievements include maintaining a cost per high-quality lead under $70—outperforming UAE benchmarks. He was also responsible for Vault's client acquisition strategy and contributed directly to it's AUM growth.

Shehan had the privilege of reporting directly to the founding team, two exceptional leaders in Bilal Abou-Diab, CFA, and Sami Abdul Hadi, who collectively oversee $500M+ in assets for HNWIs, UHNWIs, and family offices. He also had the privilege of being personally mentored by the remarkable Jugal Paryani, Chief Marketing Officer at Mubadala backed Tabby—MENA's first fintech unicorn.

Shehan played a pivotal the role as Creative Head in the launch of Koko, Sri Lanka's first regional BNPL fintech. He was responsible for building and managing a team of six talented individuals across design, video, content, and social media.

In 2021, Shehan bombarded Sri Lankan Instagram feeds with a mysterious alien head, sparking curiosity and linking to the launch of Sri Lanka's first regional Buy Now, Pay Later fintech, Koko. This campaign generated over 10M impressions and marked the first time influencers in Sri Lanka monetized their Instagram display pictures— a trend that continues to be adopted by many brands today. Shehan and his team helped Koko onboard 1000+ merchants and 150K+ active users in its first year.

Shehan had the privilege of of working closely with the founding team behind Puffy, the award-winning mattress company featured on The Ellen DeGeneres Show. Working alongside Kamron Yazdani and Arthur Andreasyan was a formative experience that significantly shaped his career and introduced him to a new way of doing things.

In this role, Shehan helped strategize marketing efforts for their new project, Jungle, a Web3 NFT marketplace.

In just 3 months, Shehan strategized and launched TikTok for the brand, making it the first hotels & resorts chain in South Asia to establish a presence on the platform.

Shehan is currently responsible for the marketing strategy at Stitch, building it from the ground up.